That’s almost half of the entire world population we are talking about.
Over the course of the past decade, we witnessed various social media platforms massively impacting the lives of people all around the world.
It’s no secret that social media is the REAL DEAL. Having social media specialists help you, will give you an advantage over your competitors.
According to various social media specialists, it’s one of the most popular and fastest-growing trends today.
And these statistics are more than enough to prove the role social media platforms play in each of our lives.
But why exactly is social media marketing vital?
Why do businesses spend too much of their time and money in creating and managing social media accounts?
Why do they spend too much of their money on running those ad campaigns?
Is it worth the trouble?
And that’s what we will take a look here.
In this blog post, not only will we take a look at what social media marketing is and its benefits, but we will also focus on the latest social media marketing trends to help you knock it out of the park.
Let’s dig in right away.
Let’s begin with the basics.
What’s Social Media Marketing Exactly?
According to HubSpot,
“Social Media Marketing’s an action of creating high-quality content to promote a business as well as its products and services on different social media platforms like Facebook, Twitter, Instagram, etc. Content developed for different platforms is tailored differently, helping in boosting the conversion rate as well as increasing brand awareness.”
Facebook! Instagram! Twitter! LinkedIn! YouTube!
You name it.
There are tons of social media platforms that you can promote your content on.
Each of them is unique in its own way.
For instance, YouTube is all about videos, whereas Instagram is more focused on pictures.
That’s the reason you need to carefully analyze who your target audience is and know on which platform they operate the most.
Once you have carried out your research, it’s time to develop a strategy.
It’s no secret that the competition in today’s digital world’s quite fierce.
Each of the businesses wants their content to go viral.
In order to achieve that goal, the content must be outstanding and unique.
It needs to be such good that people just love sharing it with their friends and family members.
And if that’s something you struggle with, then your social media strategy will turn to dust.
According to various social media specialists, there are innumerable benefits of social media marketing.
Here’s a list of few of them:
- Increase Brand Awareness
- Generate Leads & Boost Conversions
- Foster Relationship with Customers & Prospects
- Learn from Competitors
Let’s take a look at each one of the points individually.
Social Media Specialists Marketing Benefits –
Increase Brand Awareness
With such a tremendous rise in the number of social media users with each passing year, it has turned out to be really vital for the businesses to share content related to their products and services on social media platforms.
That’s what helps them improve brand awareness.
Social engagement is all about things such as likes, shares, comments, re-posts.
With social media, you can drive traffic to your site, resulting in an increase in brand awareness.
All you need to do is to add links to your website in your profile, as well as posts.
Generate Leads & Boost Conversions
Promoting as well as sharing your content on social media platforms will play a major role in an increase in lead generation, boost in conversions as well as an increase in sales.
That’s because you are promoting your content in front of people that’ve already followed your account.
Here are a few tactics suggested by top social media specialists that you can equip to increase lead generation:
- Host live videos
- Create contests
- Social media marketing ad campaign
- Sell through social profiles
Foster Relationship with Customers
You can build a long-lasting relationship with your customers by interacting with them on social media platforms.
You can achieve this goal by engaging with them on the posts, answering their queries as well as providing them with any and every assistance that they are looking for.
Listen to their problems.
Ask them about their pain points.
Create contests to engage with them even more.
That’s how you will be able to win their hearts and build a long-lasting healthy relationship with your audience on social media platforms.
Learn from Competitors
That’s one of the biggest plus points of social media marketing.
You can easily keep a tab on your competitors.
Right from the content that they are promoting to how well they are interacting with their customers, you can analyze it all.
And that’s how you will be able to learn what exactly works and what doesn’t.
Plus, you will be able to have a better understanding of how to stand out from them and present yourself effectively.
To be honest, the benefits are endless.
The list goes on.
But it’s finally time to focus on the top social media marketing trends that you need to equip in order to knock your social media marketing journey out of the park.
Top Social Media Marketing Trends in 2020 –
To be honest, I don’t quite remember a day when I didn’t watch a video on YouTube within an hour of waking up in the morning.
If something’s working, then keep doing it.
That’s the mantra right there.
For starters, video marketing’s not exactly a new trend.
However, its significance has turned out to be more than ever and helps businesses generate leads and boost engagement.
Both short, as well as long-form videos, are being consumed by the audience worldwide on social media platforms.
And that’s exactly why it’s time to start attracting your audience by creating high-quality, engaging videos.
That’s not it.
Live video has turned out to be one of the most-talked-about things in 2020.
There are tons of brands out there who are already using various social media platforms such as Instagram, Twitter, as well as Facebook to create and host live videos.
In the coming months, we will witness brands shifting their focus towards live videos even more.
Plus, who isn’t familiar with TikTok?
That’s exactly why video marketing won’t be going out of fashion anytime soon.
Voice Search & AI
Video-controlled personal assistants are currently being built into literally everything.
Right from mobile devices to smart-speakers, you name it.
With autonomous vehicle technology development progressing at such a rapid rate, voice activation to be built into self-driving cars is destined.
Voice-powered devices are currently learning more about us.
They’re adapting to different tones as well as our preferences.
And it won’t take long before these devices change the way we use social media platforms.
For instance, it’s currently possible for us to ask Alexa to read out our Twitter feed.
With the evolution of this technology, social media specialists need to prepare themselves.
They need to think about how voice search technology will impact the way people consume content on social media platforms.
LinkedIn’s New Capabilities
LinkedIn has already stepped up its game.
Few of the latest updates include new exciting features in groups, tools for social media specialists, hashtag relevancy on the platform, and so much more.
Recently, LinkedIn merged with Elevate in order to bring in employee advocacy tools to the company pages.
That’s the reason it’s time for social media specialists to begin exploring more.
Dynamic, Advanced & Direct Social Ads
Brands are investing big bucks in social ads.
Now that the ads have become really advanced, brands find it more comfortable to encourage direct business from the customers on social media platforms.
For instance, Facebook’s recent personalized ads experiences allow the brands to present their products dynamically to the customers, changing formats as well as CTAs based on to whom the ad is being displayed in front of.
Plus, don’t forget about the latest Instagram shopping roll-out.
And that’s not it.
LinkedIn has evolved, helping B2B brands present their products in front of their customers.
In the past few years, we have witnessed stories turn out to be one of the biggest social media trends.
2020s no different.
Instagram stories are the REAL DEAL.
Interactive stories, as well as polls, will help you go back and forth with your followers, resulting in you making your content feel “must-see.”
It’s Time to Get Your Social Media Marketing Journey Started!
Haven’t begun with your social media marketing journey?
If you already haven’t, it’s time to begin right now.
It’s 2020, and there hasn’t been a better time to establish your dominance on social media platforms than now.
So, what are you waiting for?
Hire a marketing company to help you with your social media marketing journey TODAY!